Users will soon have a updated setting that permits them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the service revealed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing content creators on a competing service primarily display content made by AI. A considerable share of this output is classified as “AI slop”, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from AI artwork to science explainers, and we intend to offer the community the power to see more or less of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, in excess of 100 million pieces of content are added to the platform each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the amount of AI-generated videos they watch by accessing the topic control option in the app and picking the AI content topic. Other topics that are already be controlled under the filter encompass current affairs, fashion, beauty, and dance.
Platform Guidelines
The platform’s guidelines oblige users to tag convincing artificially created content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will henceforth apply an “AI-made” watermark to content created with its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This measure is designed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2 million educational fund for experts and groups to create educational content about ethical AI use. This program will assist educational bodies focused on teaching computer science.
Platform Protection
The platform has justified its content review process, following controversy over plans to lay off hundreds of content moderators in the UK. It is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. The company stated a notable drop in explicit and harmful content reviewed by safety staff over the past year due to the use of its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is really helping us process content quickly.”
